Modeling Drivers for the Successful Adoption of Sport Customer Relationship Management (SCRM): An Interpretive Structural Modeling Approach

AuthorsSajjad Pashaie 1 Geoff Dickson 2 Monika Piątkowska 3 Hamed Golmohammadi 4
JournalSports Business Journal (SBJ)
Paper TypeOriginal Research
Published At1403/06/20
Journal GradeScientific - research
Journal TypeElectronic
Journal CountryIran, Islamic Republic Of
Journal IndexMSRTQ1

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